Data

Our Vision & Mission

Our Vision: To leverage our Data and sophisticated AI to make FARFETCH the Global Platform for Luxury.

Our Mission: To create innovative data solutions to provide an unrivalled customer experience, through inspiring and informing business decisions that drive sustainable and measurable growth for FARFETCH and our partners.

Our Team

We're a Data team that does it all: big data engineering, machine learning, and deep-dive analytics and insight. Whether it's churning gigabytes of e-commerce data, using AI to recommend the latest trends, or understanding our customers better than anyone else, we use data to promote FARFETCH's growth.

Discover our teams within Data

Our People

Farfetchers across our Data team share a little bit about their roles and what makes FARFETCH unique…

Vardhmaan Jain
Senior Data Analyst - India"As an analyst, I am really excited to see that there is a diverse set of problems that you can take up and solve. You can drive your own projects and everyone around you reaches out to help you succeed. Every day is an opportunity to learn and grow as an individual. One of the biggest challenges I am supporting right now is to help develop a data literacy initiative. Everyone at FARFETCH should be able to understand, access, work with and reason with data. This helps us to make data-enabled decisions which are imperative to being a leading digital platform."
Michelle Wong
Senior Head of Marketing Analytics - London"During my tenure of over 3 years at FARFETCH, I have built out my team and now lead 5 teams of around 35 people with expertise in analytics tech, data privacy and compliance, BI and reporting, and analytics. My average day varies from driving and contributing to leadership discussions, leading and contributing to initiatives driven by my team to drive business value from data, and liaising with different areas of the business to align and coordinate efforts to ensure success and efficient ways of working."
Gianluca Rossi
Data Science Manager - New York“FARFETCH relies heavily on insights gained from data to drive customer acquisition and retention and metrics to detect new improvement areas. Data Scientists work very closely with colleagues from other business areas. Collectively, we scope challenges and design solutions that have a real commercial impact. Working as a Data Scientist at FARFETCH, you will have the opportunity to build the next generation of services that power the global platform for luxury fashion while solving complex problems at scale.”