The future of shopping is about curation, not contributing to the noise. VIOLET GREY is built on the belief that customers want to feel confident in their purchase decisions. We serve our customers with best-in-class inspiration, education, and product recommendations. We never compromise on our distinct editorial integrity. We are committed to garnering customer trust with everything we do.
We are a business in which best-in-class permeates all aspects of our company. We measure our success by the quality of our team.
At Melrose Place and violetgrey.com
On a bustling, see-and-be-seen street in Los Angeles, sits our jewel box, our one and only brick-and-mortar location —The Store on Melrose Place. Whether you are looking to overhaul your entire look, require assistance finding that elusive perfect gift, need a skin care routine designed just for you, or are craving a little pick me up in the form of a candle or a new lip gloss, everything you need and more awaits you at The Store. From LA to the world, a curated beauty edit and exceptional shopping experience can be found at our online destination violetgrey.com.
The Violet Code
The VIOLET CODE is our testing process that sets the standards by which our community of top makeup artists, hairstylists, estheticians, dermatologists, and celebrity influencers distinguish the finest beauty products in the world from the tens of thousands on the market. The result is a curation that is truly the best in beauty from those who know best.