Farfetch Group logo
Farfetch Group logo

Our Group


FARFETCH’s mission is to be the global platform for luxury. Our marketplace connects customers in over 190 countries with items from more than 50 countries and nearly 1,300 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a single platform.

FARFETCH offers its broad range of consumer-facing channels and enterprise level solutions to the luxury industry under its Luxury New Retail initiative. The Luxury New Retail initiative also encompasses FARFETCH Platform Solutions, which services enterprise clients with e-commerce and technology capabilities, and innovations such as Store of the Future, its connected retail solution.


Browns changed the course of retail and fashion history forever when it opened in 1970. Born in London but celebrated globally, we're the one-stop shop for the best established and emerging talent; renowned for our influence in fashion and style, and our innovative approach to multichannel retail and high-level service. We’re disrupting the retail landscape to deliver a global luxury shopping experience of the future.

Stadium Goods

Stadium Goods is the world's premier sneaker and streetwear marketplace, founded in 2015 by John McPheters and Jed Stiller. In addition to its online marketplace, iOS and Android enabled App and brick-and-mortar stores in the heart of Soho and Chicago’s miracle mile, Stadium Goods' merchandise is also distributed through FARFETCH, Alibaba, Amazon, eBay and more.

New Guards Group

New Guards Group (NGG) is home to 9 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Ambush and Opening Ceremony. NGG works with the understanding that fashion and luxury can be different: community-based, quality-driven, collaborative, truly global and quick.


CURIOSITYCHINA by FARFETCH is a leading digital and tech company focusing on Chinese digital platforms for premium and luxury brands. With an in-house Social CMS/CRM system (CURIO), WeChat Mini-Program E-Commerce Platform (CURIO E-SHOP) and competitor’s monitoring system (CURIO EYE). CURIOSITYCHINA builds the bridge between high-level digital services and technology, serving over 100 international brands in the Fashion, Retail, Watches & Jewellery, Beauty and Hospitality sectors. CURIOSITYCHINA's work has been widely acknowledged in international media for its innovation and game-changing​ mindset, helping brands reach and manage their Chinese customers.